beverly

Beverly Menezes · Senior Marketing Manager

A head for
stories.
A heart for
business.

I bring brands closer to people.
And ideas closer to impact.

From a campaign’s first thought to a product’s place on the shelf, I connect creative storytelling with commercial growth.

Explore my journey
THE CREATIVE MEETS THE COMMERCIAL01 / BM
Editorial still life of a blue typewriter, food packaging and a miniature shopping cart, connecting storytelling with commerce.

From the first idea
to the final mile.

Brand thinking.
Business doing.
A journey through

THE THREAD THAT CONNECTS IT ALL

Brand love is good.
Business impact makes it better.

My journey began with 360° campaigns for Baskin Robbins. It grew into building consumer brands, understanding shoppers and taking products into new channels and markets.

Today, I bring that whole picture to the table: the story people connect with, the experience that moves them, and the business behind it.

₹70Cr

Portfolio managed at Yoga Bar

₹1.5 → 7Cr

Monthly Modern Trade net sales
Yoga Bar · over 8 months

19–30%

Display ad CTR improvement
Two Brothers Organic Farms

THE WORK, UP CLOSE

Ideas into action.
Across every touchpoint.

Six areas of work, connecting brand expression with consumer understanding and business goals.

PROJECT FILE

THE VISUAL STORY

Project photographs
coming soon.

Objective

THE EXPERIENCE FILES

One journey.
A wider perspective.

Creative foundations. Brand ownership.
A deep dive into what makes business grow.

01 / THE FOUNDATIONS

2019 — 2022

Learning to
tell the story.

Advertising gave me the creative lens. Digital marketing gave me the funnel. MICA brought the strategy.

CREATIVITY + CONSUMER UNDERSTANDING

Schbang

May — Jul 2019

Integrated Solutions & Strategy

Designed pan-India 360° ATL and BTL activations for Baskin Robbins’ Flavours of India, Milktreats and Like Never Before launches.

DigitalIn-storeOutdoorExperientialRadio & Print

Also responsible for social media strategy, content calendars, campaign performance and daily online reputation management.

Drip Capital

Aug — Nov 2021

Digital Marketing

Drove pre-qualified leads through performance campaigns, email marketing and SEO; worked with Sales to move leads further down the funnel.

THE STRATEGIC CHAPTER

MICA, Ahmedabad

PGDM-C · Strategic Marketing & Communication
2020–2022

Earlier: BBA, NMIMS Mumbai · 2017–2020
02 / BUILDING & SCALING

YOGA BAR · JAN 2022 — JAN 2025

From brand
thinking to
checkout.

Part of the first brand marketing team. Then into shopper marketing, sales operations and international business through Yoga Bar’s acquisition by ITC.

4,000+stores activated through shopper marketing
BRAND BUILDING + COMMERCIAL OWNERSHIP

Building the brand

Jan 2022 — Feb 2023

Associate Brand Manager

Managed the ₹70Cr Muesli, Oats & Trail Mix portfolio, shaping brand and go-to-market initiatives across online and offline channels.

3new product launches
250+consumer conversations

Consumer insights helped shape Chocolate Protein Oats. Brand partnerships—including Marvel licensing—plus influencers, fitness communities and large-scale events brought the brand to new audiences.

Inside the brand work

Developed communication and creatives across performance, marketplaces, D2C, quick commerce and offline retail. Partnered with Sales, Supply Chain and NPD on launches.

Led content production and social media marketing, doubling followers (+32k) in six months.

Growing the business

Feb 2023 — Jan 2025

Shopper Marketing Manager — India & International Business

Owned topline sales and marketing for Nepal and Maldives, alongside pan-India shopper marketing across Modern and General Trade, with an ₹8Cr budget.

12×Protein Bar sellout growth
in 3 months
₹2.5Cr+Maldives exports scaled to
Inside the channel growth

Scaled monthly Modern Trade net sales from ₹1.5Cr to ₹7Cr over eight months through shopper activations, sales contests and relationship building.

Built export growth through stock availability, trade strategy, salesperson team management, influencers, events and in-store merchandising. Helped rebuild General Trade and develop exports and B2B as key channels.

03 / CONNECTING THE WHOLE PICTURE

TWO BROTHERS ORGANIC FARMS

A bigger
brand.
A wider world.

Bringing brand, shopper marketing and integrated growth together across quick commerce, marketplaces, D2C, retail, gifting and international markets.

₹200Crportfolio covered by brand & shopper marketing
VISIBILITY + EXPERIENCE + CONVERSION

Senior Marketing Manager

Feb 2025 — Present

Two Brothers Organic Farms · Mumbai

Leading integrated brand growth for a premium food brand, building visibility, loyalty and community alongside commercial performance.

19–30%display ad CTR improvement
Amazon, Blinkit & Instamart
20+new product launches
across markets
01

A brand people hear about

Built an integrated PR, podcasts and founder-branding strategy, with 400M+ monthly organic reach and coverage in Forbes, Vogue, TOI and CNN-TV18.

02

A brand people experience

Built an experiential store-in-store at Foodstories with a live fresh chakki—from branding to sales operations and quality-control SOPs.

03

A brand that travels

Managing activations, partnerships and 11 expos across the USA and India, plus brand launches in the UAE and UK.

Behind the portfolio execution

Managed a brand-name transition, FSSAI labelling and messaging compliance for 140+ SKUs across five sales channels, working with Quality, Creative and Business teams.

THE FULL CHANNEL PICTURE

Wherever the shopper is,
I’ve worked on the journey.

Different channels. Different decisions.
One connected view of the brand.

01 / ON THE SHELF

Turning presence
into preference.

From POSM and category branding to hyper-local activations, I’ve worked across 4,000+ stores at Yoga Bar—connecting the brand with the moment of purchase.

₹1.5Cr → ₹7CrMonthly Modern Trade net sales at Yoga Bar, over 8 months.

Also: General Trade rebuilding at Yoga Bar and experiential retail at Two Brothers Organic Farms.

BRANDS WITHOUT BORDERS

Across markets.
Close to the consumer.

International experience, grounded in an understanding of shoppers across India.

A global perspective.

USA · UAE · UK · Maldives · Nepal

View full map ↗
World map highlighting the USA, UK, UAE, Maldives and Nepal, alongside India.

USA, UAE & UKBrand activations and expos in the USA; brand launches in the UAE and UK at Two Brothers Organic Farms.

Maldives & NepalTopline sales and marketing ownership at Yoga Bar, from trade strategy to in-market execution.

India map marking Mumbai, Delhi NCR, Bangalore, Pune, Kolkata, Hyderabad, Guwahati, Kochi, Vizag, Chennai and Chandigarh.

PAN-INDIA EXPERIENCE

Many cities.
One connected view.

From national campaigns to local activations, my work spans India—with a focus on these cities and beyond.

  • Mumbai
  • Delhi NCR
  • Bangalore
  • Pune
  • Kolkata
  • Hyderabad
  • Guwahati
  • Kochi
  • Vizag
  • Chennai
  • Chandigarh
  • And more across India

Brand building, shopper marketing, events and on-ground execution.

Map data: Natural Earth · Locations shown for experience coverage.

HOW I WORK

Curious about people.
Intentional about the details.

I bring storytelling, empathy, attention to detail and a hands-on approach to the work, whether I’m shaping communication or working through a sales operation.

A blue vintage telephone receiver and its curled cord on white paper.A good conversation
is a good beginning.

LET’S MAKE SOMETHING MEANINGFUL

Have a brand
with a next chapter?

Let’s talk about the story, the shopper,
and what growth could look like.

Get in touch