Beverly Menezes

IMPACTFULSTORYTELLINGWITH REALBUSINESSRESULTS.

Senior marketing professional.
Creative thinking. Commercial ownership.

Explore the project files

Beverly Menezes — Beverly Menezes BRAND & BUSINESS

A head for stories.
A heart for business.

THE PERSON BEHIND THE WORK / 01

BRANDS I HELPED BUILD. PLACES THAT BUILT ME.

01 / THE EVIDENCE

REAL BUSINESS
IMPACT.

Good stories.
Measurable results.

brand ownership₹200Cr

Portfolio covered by brand & shopper marketing

Two Brothers Organic Farms

built to grow₹70Cr

Muesli, Oats & Trail Mix portfolio managed

Yoga Bar

commercial impact₹1.5Cr → ₹7Cr

Monthly Modern Trade net sales over 8 months

Yoga Bar

attention → action19–30%

Display ad CTR improvement · Amazon, Blinkit & Instamart

Two Brothers Organic Farms

on the ground4,000+

Stores activated through shopper marketing

Yoga Bar

ideas, out in the world20+

New product launches across markets

Two Brothers Organic Farms

02 / THE THINKING

MY APPROACH.

Vintage typewriter with a sheet of paper

A NOTE ON HOW I WORK

What I bring to the table

4.5 years building and scaling high-growth consumer brands across digital, offline & B2B channels. From developing brand strategy to GTM to scaling revenue, growing loyalty, and building new markets.

Observing and analysing consumer behaviour, broader cultural trends, what shapes the way people perceive, and eventually love a brand so much that they advocate for and defend it like their best friend.

Let’s make that happen for you.

03 / SELECTED WORK

PROJECT FILES.

Yoga Bar · Two Brothers Organic Farms

BRAND BUILDING

Creative direction for all brand assets; every touchpoint builds the brand world.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Creative direction for all brand assets; every touchpoint builds the brand world and communicates a clear call to action.

Beverly’s role

Developed brand communication and creatives across performance, marketplaces, D2C, quick commerce and offline retail at Yoga Bar. Leading brand and shopper marketing for the ₹200Cr portfolio at Two Brothers Organic Farms.

Strategy / thinking

Connect creative storytelling with consumer conversion across online and offline touchpoints.

Execution

Creative direction across brand assets, product communication, digital advertising and in-store brand displays.

Selected outcomes

Managed Yoga Bar’s ₹70Cr Muesli, Oats & Trail Mix portfolio. At Two Brothers Organic Farms, brand and shopper marketing covers a ₹200Cr portfolio.

Employer-level results for this area of work; not attributed to individual images.

4 photographs · Select an image to view it in full

Yoga Bar · Two Brothers Organic Farms

INSIGHTS & NEW LAUNCHES

Launched 15+ products based on consumer insights and direct conversations with users.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Translate consumer insights and direct user conversations into product development and positioning.

Beverly’s role

Led go-to-market for three new products at Yoga Bar, partnering with Sales, Supply Chain and NPD. Managing new product launches across markets at Two Brothers Organic Farms.

Strategy / thinking

Use direct consumer conversations to shape product development and positioning.

Execution

250+ consumer conversations informed the Yoga Bar launches, including Chocolate Protein Oats. The portfolio images also show Two Brothers flour products and Yoga Bar product formats.

Selected outcomes

Three new product launches at Yoga Bar. 20+ new product launches across markets at Two Brothers Organic Farms.

Employer-level results for this area of work; not attributed to individual images.

4 photographs · Select an image to view it in full

Yoga Bar · Two Brothers Organic Farms

EXPERIENTIAL & SHOPPER MARKETING

Product placement and messaging that drive higher conversions and cross-selling.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Place products and messaging where they can drive higher conversions and cross-selling.

Beverly’s role

Owned pan-India shopper marketing across Modern and General Trade at Yoga Bar with an ₹8Cr budget. Built the Foodstories experiential store-in-store at Two Brothers Organic Farms.

Strategy / thinking

Bring brand communication into the purchase environment through product placement, category branding and hyper-local activation.

Execution

POSM, checkout displays, shelf branding and in-store merchandising across 4,000+ stores. Foodstories work included branding, sales operations and quality-control SOPs.

Selected outcomes

Yoga Bar monthly Modern Trade net sales scaled from ₹1.5Cr to ₹7Cr over eight months; Protein Bar sellout grew 12× in three months. Two Brothers display ad CTR improved 19–30% across Amazon, Blinkit and Instamart.

Employer-level results for this area of work; not attributed to individual images.

4 photographs · Select an image to view it in full

Yoga Bar · Two Brothers Organic Farms

PARTNERSHIPS

Relevant partnerships that reach new audiences and build strategic brand associations.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Reach new audiences and build strategic brand associations through relevant partnerships.

Beverly’s role

Managed brand partnerships, including Marvel brand licensing, influencers, relevant brands and fitness communities at Yoga Bar. Managing domestic and global partnerships at Two Brothers Organic Farms.

Strategy / thinking

Reach new audiences and build strategic brand associations through relevant partnerships.

Execution

Partnership work spans sports, cycling, product activations and sampling, alongside brand licensing and fitness-community collaborations.

5 photographs · Select an image to view it in full

Yoga Bar · Two Brothers Organic Farms

BTL, EVENTS & COMMUNITY

Engaging audiences through large-scale marathons, gym collaborations and local cultural events.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Engage target audiences through marathons, gym collaborations and local cultural events.

Beverly’s role

Managed large-scale events and fitness-community work at Yoga Bar. Managing brand activations, partnerships and expos at Two Brothers Organic Farms.

Strategy / thinking

Bring the brand into settings where audiences can experience and try the products, from marathons and gyms to local cultural events.

Execution

Exhibition booths, community activations, interactive event zones, cultural events and in-store activations.

Selected outcomes

Managing 11 expos across the USA and India at Two Brothers Organic Farms.

Employer-level results for this area of work; not attributed to individual images.

4 photographs · Select an image to view it in full

Yoga Bar · Two Brothers Organic Farms

CONTENT, SOCIAL & INFLUENCERS

Creating and strategically planning content aligned with business goals.

Yoga Bar · Two Brothers Organic Farms

Objective / problem

Create and strategically plan content aligned with business goals.

Beverly’s role

Led content production and social media marketing at Yoga Bar. Worked on influencer marketing as part of brand building and Maldives market growth.

Strategy / thinking

Create and strategically plan content aligned with business goals, connecting brand communication with local-market understanding.

Execution

Content production, social media, influencer marketing and product gifting. Selected examples include Yoga Bar’s Maldives activity and Foodstories × Two Brothers coverage.

Selected outcomes

Doubled Yoga Bar’s social followers (+32k) in six months.

Employer-level results for this area of work; not attributed to individual images.

4 photographs · Select an image to view it in full

Two Brothers Organic Farms

PR, AEO & FOUNDER BRANDING

PR, podcasts and founder branding that build visibility and authority.

Two Brothers Organic Farms

Objective / problem

Build brand visibility through integrated PR, podcasts and founder branding.

Beverly’s role

Built and lead the integrated PR, podcasts and founder-branding strategy at Two Brothers Organic Farms.

Strategy / thinking

Connect earned-media coverage and founder visibility with brand discovery, including visibility in AI recommendations (GEO).

Execution

Coverage in Forbes, Vogue, TOI and CNN-TV18, alongside podcasts and founder-branding work. The selected image shows a separate Cosmopolitan India feature of Two Brothers High Protein Khapli Atta.

Selected outcomes

400M+ monthly organic reach through the integrated PR strategy.

Employer-level results for this area of work; not attributed to individual images.

1 photograph · Select an image to view it in full

THE FULL CHANNEL PICTURE

Wherever the shopper is,
I’ve worked on the journey.

Different channels. Different decisions.
One connected view of the brand.

01 / ON THE SHELF

Turning presence
into preference.

From POSM and category branding to hyper-local activations, I’ve worked across 4,000+ stores at Yoga Bar—connecting the brand with the moment of purchase.

₹1.5Cr → ₹7CrMonthly Modern Trade net sales at Yoga Bar, over 8 months.

Also: General Trade rebuilding at Yoga Bar and experiential retail at Two Brothers Organic Farms.

05 / THE CONSUMER FOOD ECOSYSTEM

CATEGORIES
I’VE WORKED ON.

A blue basket filled with food products

07 / WHAT ARE YOU LOOKING FOR?

WHAT ARE YOU
LOOKING FOR?

Find the experience that matters to your team.

A blue vintage telephone receiver and its curled cord on white paper.

A good conversation
is a good beginning.

LET’S MAKE SOMETHING MEANINGFUL

LET’S
TALK.

Let’s talk about the story, the shopper,
and what growth could look like.